FIBO FOCUS | March 15, 2020

FIBO FOCUS | April 15, 2020

FIBO FOCUS | May 15, 2020

FIBO FOCUS | June 15, 2020

FITBENCH OFFERS SOLCIOTY FITNESS A COVID-19 SOLUTION

June 15, 2020

A ‘new normal’ is demanding different ways of desigsning fitness studios.

Camaraderie competition and community define Solcioty Fitness, a heart rate interval training studio in Atlanta, GA, where exercisers in small group classes run, row, ride and perform resistance training to motivating music and cued lighting for 60 intense minutes.

ONE-ON-ONE WITH LORI LOWELL

June 15, 2020

Upon returning home from graduating college with a degree in Dance from the University of South Florida, Lori Lowell began to dance with some local D.C. area dance companies after working in her day job with the lobbying group for Nike shoes on Capitol Hill. 

SPECIAL REPORT: THE HEALTH CLUBS GUIDE TO PROTEIN

June 15, 2020

For the personal trainer and fitness professional, or those individuals seeking to gain lean body mass, the quality of protein consumed is an important dietary factor. Protein’s value cannot be overstated due to its role in protein synthesis and increasing lean muscle mass in conjunction with resistance training. Not only is protein required for muscle hypertrophy, but also for repair and regeneration of damaged cells and tissues resulting from intense training and stress.

FIBO USA FOCUS: AKTIV SOLUTIONS

June 15, 2020

Embracing the Disruption

Functional Occupancy is at the core of finding the formula for ‘the gym of the future’ and of Aktiv Solutions’ design-first philosophy.

ONE-ON-ONE WITH JENNIFER MORRISON

May 15, 2020

There was a point in Jenifer Morrison’s life prior to her current position as Association Director of Personal Training and Wellness at the YMCA of Metropolitan Dallas when she realized her greatest successes in life were achieved through being at the service of others. As a lifelong proponent of health and wellness, it was only natural to incorporate that foundation in all that she did. Upon starting her career, little did she know that her values aligned with the core values of the YMCA. Ultimately, her career progression ended at the mountaintop of fitness and faith. 

GUEST COLUMN: LIFE AFTER THE CORONAVIRUS

May 15, 2020

How The Fitness Sector May Never Be The Same Again – And Why This May Not Be All Bad News

By Herman Rutgers

FIBO USA OFFERING FREE FITPASS

May 15, 2020

Complimentary registration is part of the show’s effort to support our fitness professionals during the COVID-19 Pandemic. 

GUEST COLUMN: A MESSAGE OF HOPE

April 15, 2020

Let’s face it folks, tensions are high. Sudden change is hardly ever expected or pleasant at first. Re-framing our mindset to see the positives, to find opportunities for improvement and progress during a time where it feels like the entire world is at a standstill feels like an impossible task.

By Daniel Palacios

FIBO USA FOCUS: TRUE FITNESS

April 15, 2020

When you lay claim to the title of the oldest family-owned company in the fitness industry, you have quite a reputation to live up to year after year. With it comes a responsibility to represent not only your company and employees, but the entire industry as well.

ONE-ON-ONE WITH JENNIFER TAMULES

April 15, 2020

Originally from Long Island, NY, Jennifer Tamules’ passion for fitness started as a kid who played sports and was always very active. Back at a time before personal training was a big industry, she went to school for exercise science and found that private fitness was a career that suited her and her goals. 

FIBO USA EXHIBITOR FOCUS: GYMLECO

March 15, 2020

Gymleco was started 1994 in Sweden with an idea to provide the market with commercial strength training equipment focused on long-lasting, functional product with no service costs. This core idea is still a key pillar as Gymleco works to achieve its vision of a healthier and more sustainable future...

OCEAN REEF CLUB: FROM FITNESS TO WELLNESS

March 15, 2020

The Ocean Reef Club in Florida has expanded its view of fitness into a wellness mindset. Here’s why it works and how others can do it.

By Luis Bracamonte

FIBO USA FOCUS: KINETIC TRAINING

March 15, 2020

Daniel Palacios truly has the energy caused by a body and mind constantly in motion.

After all of the 4 a.m. wake-up and recording sessions, countless phone calls, even more emails and hundreds of video editing hours, the sweat equity that Daniel Palacios has put into creating his vision is allowing his many clients to “Live Kinetically,” a philosophy and outlook on life and fitness that many others in the business would do well to emulate.

ONE-ON-ONE WITH PILOXING

March 15, 2020

Founded by former professional dancer and Pilates Master Viveca Jensen in 2009, Piloxing is a women-owned global fitness company based in Los Angeles. With a philosophy that “fitness should be accessible, affordable, convenient, fun and free of pressure to perform,” Piloxing focuses on providing group fitness classes in four different programs through training and certifying instructors, as well as offering digital classes...

TECH AND THE HEALTH CLUB: STREAMING WARS

February 15, 2020

Streaming technology has arrived in the Fitness and At-Home Workout market. So How do Health Clubs adapt to this new reality?

By Jean-Michel Fournier

ONE-ON-ONE WITH SEAN GARNER

February 15, 2020

Sean Garner’s interest in fitness started as he was preparing to become a firefighter. That led to a passion in helping others and he decided to start his first gym. Since those early days, Garner has owned three different fitness facilities, has worked as a personal trainer and also has managed a multi-million dollar per year training facility in Miami, FL. A true Renaissance Man, Garner has also created DVDs, multiple digital fitness products and has been named one of the Top Trainers in the World by Men’s Health magazine. 

GET INVOLVED!  - The PHIT Act Explained

February 15, 2020

SFIA’s National Health Through Fitness Day Set for March 10–11

Imagine the benefit to the health and fitness club business if Americans were able to pay their gym memberships, buy their equipment and pay their personal trainers with pre-tax dollars!

After years of effort on Capitol Hill, this possibility is coming closer to realization in the form of the much-anticipated PHIT Act making its way slowly but surely through the halls of Congress. 

FIBO USA FOCUS: ECHELON

February 15, 2020

Echelon is using technology to create AN experience to fit today’s exercise demands.

Modern life is all about connectivity — at work, at home, when out with friends and, increasingly, in the gym. It is that connection that Echelon CEO Lou Lentine goes to the office every day to accomplish with the equipment and technology company he heads.

ONE-ON-ONE WITH SOULBODY

January 15, 2020

SoulBody is a progressive teacher training and Group Fitness certification company that brings boutique style classes to health clubs across the globe, helping them stay ahead of the curve and on trend. Developed by co-founder Stacey Seward Vandiver, the pre-choreographed classes in Barre, HIIT and Yoga Sculpt allow instructors to confidently teach classes that are seamless, safe and consistent.

FIBO Focus was able to get Vandiver to stop teaching for a few minutes to explain the concept and how it is benefitting the global fitness business. She can be reached at svandiver@soulbody.fitness

FIBO USA FOCUS: ULTIMATEINSTABILITY

January 15, 2020

Ultimateinstability is using water to get  people to ‘move well, feel well, do good’

A decade ago, Paul Venner asked himself a simple question as an athlete and movement student: Why do we move so fixed and predictably – with fixed weights, sets and reps in the weight room, on the sports field and in therapy – while movement in everyday life and sports is unpredictable, unexpected and sudden?

In other words, why don’t we move unpredictably and suddenly when we work out? And what could we use to achieve that unpredictability? Venner found the answer to be simple: Water, since nothing is as dynamic and adaptable as water. 

TECH AND THE HEALTH CLUB: BRIDGING THE GAP

January 15, 2020

As we start a new decade technology continues to make an impact in the fitness world. As a result, we will aim to share what we see as the present and future of fitness in technology — what we call Fit Tech.

Most FIBO Focus readers are probably familiar with the Les Mills brand already, but maybe less so with Les Mills Media. Les Mills Media is a division of Les Mills International and as head of media at Les Mills I lead our worldwide consumer business, the entire B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

By Jean-Michel Fournier

ONE-ON-ONE WITH SWEAT440

December 15, 2019

Knowing that many people don’t always have a lot of time to fit in their workouts, Sweat440 created what it calls the flextime fitness model. Co-founded by professional trainers, Matthew Miller and Cody Patrick, in Miami Beach’s Sunset Harbour neighborhood and now expanding to cities around the country, Sweat440 is essentially a dynamic 40-minute workout class designed for everyone, from the beginner to seasoned fitness fanatics looking for an effective and efficient exercise routine in only 40-minutes...

FIBO USA FOCUS: GYMGUYZ

December 15, 2019

Food delivery has Uber Eats, Doordash and Grubhub. Washio picks up and delivers your dry cleaning. Shopify? Well, it shops for you. And now the fitness industry has GYMGUYZ, a disruptive company that is changing the way many Americans work out.

AROUND THE GLOBE WITH FIBO

December 15, 2019

From Europe to Asia, to North America and Africa, the FIBO Global Fitness brand is charting the future of the fitness industry globally. In 2019 the FIBO shows collectively welcomed more than 190,000 visitors over the course of five shows in five months (from April to October), successfully uniting them with 1700-plus exhibiting brands and providing them with a unique opportunity to discover and discuss the most cutting edge advancements in the fitness industry. 

FIBO USA EXHIBITOR FOCUS: ZERO-IN

November 15, 2019

Zero-In is an agency passionate about creating exceptional digital experiences for the real world. Its roots began about 10 years ago as an industry pioneer in what has now become the digital signage industry. A novel idea at the time to install TVs for businesses that could be used for internal marketing and advertising has become a mature marketing concept with lower cost hardware, easier methods for data integration and more dynamic exciting content.  

FIBO USA FOCUS: BLUE WORLD VOYAGES

November 15, 2019

Gene Meehan, a 30-year veteran of the spa/fitness industry, an entrepreneur and someone who loves cruising has combined his three passions into a bold business venture that creates an entirely new niche within the global cruise industry.

FIBO USA EXHIBITOR FOCUS: AKTIV SOLUTIONS

OCTOBER 15, 2019

When your members walk through your doors, what is their experience? Do they enter into a dynamic environment with a sense of community and connection? Are there defined spaces designed for high-trending modalities and workouts, such as HIIT and functional training? Does your space flex to facilitate varied and robust programming for several members at a time?

FIBO USA TAKES CENTER STAGE

OCTOBER 15, 2019

The waiting is finally over and the time has arrived for FIBO USA, a much-anticipated three days in Miami Beach that will help lead the fitness industry in America into the future. Like a good workout itself that builds upon the last session at the gym, we have spent the past 12 months assuring that our exhibitors, attendees and ambassadors will benefit from the excitement generated by our inaugural event last year in Orlando and multiply it many times over.

THE DESIGN OPPORTUNITY

OCTOBER 15, 2019

Members and potential members want specific features and services from fitness centers, and the American College of Sports Medicine Worldwide Survey of Fitness Trends spells them out each year. The latest survey revealed that that members want group fitness classes like HIIT and yoga, expert personal training, and they want to record their progress using wearable technology and apps on their smartphones.

ONE-ON-ONE WITH HASSEB FASIHI

OCTOBER 1, 2019

Taking health and fitness to the ultimate level, Haseeb Fasihi (B.S., M.S., C.S.C.S) is currently the strength and conditioning/player development coach for the NBA’s Orlando Magic and the NBA G-League’s Lakeland Magic. In this position his responsibilities include implementing both in-season and off-season programs for players under contract with the Magic...

FIBO USA EXHIBITOR FOCUS: VITAL PROTEINS

OCTOBER 1, 2019

So what do you do if you are a serial entrepreneur and serious runner with a passion for health and wellness who suddenly finds yourself having a harder time bouncing back from a workout?  If you are Kurt Seidensticker, you do a little research, educate yourself on the workings of the human body and come up with a solution that, back in 2013, results in the formation of Vital Proteins.

FIBO USA EXHIBITOR FOCUS: BOOTY BUILDER

SEPTEMBER 16, 2019

There is absolutely no debating that a big, strong booty is all the rage in fitness, health and fashion these days, but the challenge for individuals striving for one has always been how to achieve the exact desired look. The answer, of course, is the Booty Builder.

And, as the name suggests, it’s all about building a better booty.

THE BOUTIQUE EXPERIENCE

SEPTEMBER 16, 2019

The boutique fitness studio movement has staying power within the industry, but the high per-class fees that make them such a lucrative endeavor aren’t likely to exhibit that same longevity. Expect many boutique centers to pop up and just as quickly fizzle in the coming months as traditional fitness centers provide programs and equipment that take the boutique approach in a more convenient and affordable package. Just three changes can help you retain those multi-membership fitness fanatics.

ONE-ON-ONE WITH LUIS BRACAMONTE

SEPTEMBER 16, 2019

Fitness has always been a part of Luis Bracamonte’s life. He began competing internationally in swimming at age six and by age eight, he was a multiple national champion in Peru. In 1997, Bracamonte received an athletic scholarship at the University of Illinois-Chicago, where he graduated with a degree in Kinesiology. In his first decade of swim coaching and personal training he worked in commercial fitness, personal training studios, luxury hotels and with Major League Soccer.

ONE-ON-ONE WITH MEL TEMPEST

SEPTEMBER 3, 2019

Mel Tempest was a latecomer to the fitness industry when she started a club from zero in 2003 after only having 18 months practical experience in fitness. Her previous career was in real estate and as a mum. Today she is planning a September 16th birthday for her club and team, what started as a 450-square-meter old church hall gym has grown into 1750-square-meter club success story. She is the owner of the freehold and every single piece of equipment in it. And even though she is relatively new to the game, she has created the loudest impact in the Australian fitness business market place. “Not bad for somebody who left school at 14 and sold hot chips,” she says.

FIBO USA EXHIBITOR FOCUS: MIHA BODYTEC

SEPTEMBER 3, 2019

Most of the world is already benefitting from the extreme benefits of electronic muscle stimulator (EMS) workouts and miha bodytec thinks it is about time for the United States to get on board with this revolutionary technique as well. A well-timed and well-planned entry into the U.S. market promises to bring these benefits to club owners in 2020.

ONE-ON-ONE WITH ANGEL BAJANA

AUGUST 15, 2019

Angel Bajana is the founder and co-owner of Elev8tion Fitness in Miami, FL, and is also an active bodybuilding competitor and a partner in Gymleco USA, a Swedish gym equipment company making its way into the U.S. market. After working in real estate and finance, 10 years ago he decided to follow his true passion in fitness and helping people achieve their health goals. While he did not originally plan to build gyms, learn about equipment or even compete at a national level, his work ethic and perseverance led him to his current position in the fitness industry. Elev8tion Fitness plans to open in South Beach later this year and Gymleco is hosting a major part of the training experience.

FIBO USA EXHIBITOR FOCUS: EVOLT

AUGUST 15, 2019

Evolt turns information into inspiration, BMI into BWI, and is changing the fitness business one scan at a time.

There‘s no doubt that technology has changed the fitness game and nowhere is that more evident than in how trainers go about measuring and analyzing the fitness of their clients and developing a strategy for maximizing their workouts — and lifestyle.

SELF CARE IS THE NEW FITNESS FOCUS

August 15, 2018

Annual fitness trends have shifted in recent years as more Americans seek to reduce stress and improve overall health. Fitness centers have a unique opportunity to expand and promote offerings that encompass this wellbeing focus through selective programming and promotions. While interest in high-intensity workouts and unique experiences is still growing, it’s time to take a fresh look at self-care fitness through three distinct channels your fitness center should be leveraging through 2020 and beyond.

ONE-ON-ONE WITH JULIAN DIASA

AUGUST 1, 2019

Julian Diasa was born in Dominican Republic and raised in Puerto Rico, where he was a multidisciplinary athlete playing baseball, basketball, boxing, volleyball and track-and-field. Being a competitive person led him to a love for fitness and he ended up becoming good friends with one of the owners of the gym who was a professional body builder, who taught him the basics of body building, how everyone is different, how everyone has to train for their fitness goals and especially how challenging the nutritional aspects of being a body builder can be.

FIBO USA EXHIBITOR FOCUS: BEACHBODY LIVE

AUGUST 1, 2019

Over the past decade there has been a shift to pre-design group fitness. With so many options, it can get overwhelming.

Enter Beachbody LIVE, the group fitness division of Beachbody, LLC, whose mission is to provide results-oriented, innovative and inspiring workouts for people of every age and fitness level. Beachbody LIVE offers a variety of pre-designed group fitness formats based on some of the world’s best-selling workouts and since its launch in 2012 has brought a variety of group fitness formats ranging from strength to cardio, dance to mind-body, to gyms and facilities across the U.S., Canada and the UK. 

FIBO USA EXHIBITOR FOCUS: POUND

JULY 15, 2019

Convinced that one of the best ways to get a solid, exciting and effective workout is to get lost in the music, rock out and let loose, POUND wants health clubs and their customers to march to the beat of their own drum along the way.

EMBRACE TECHNOLOGY AT YOUR CLUB

JULY 15, 2019

Trends in technology may come and go, but it’s those with staying power that require the fitness industry to sit up and take notice. Smart technology is here to stay, so embrace the movement and stay on-trend starting with this five-step implementation strategy.

ONE-ON-ONE WITH DEBORAH GOLDBERG

JULY 15, 2019

Deborah Goldberg has been extremely active in the global fitness industry for more than a decade. Chief among her accomplishments was bringing Zumba Fitness and Piloxing to the industry as a leading distributor and marketer in the region. This spawned tens of thousands of jobs in the APAC region and increased memberships in all major big-box gyms.

FIBO USA EXHIBITOR FOCUS: HYROX

JULY 1, 2019

Two years ago three fitness and marketing executives recognized a glaring gap in the world of global fitness and they set out to fill it with a unique marketing and event concept. The result has been the overwhelming success and adaptation globally of HYROX.

ONE-ON-ONE WITH FRED HOFFMAN

JULY 1, 2019

Fred Hoffman, the author of “Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry,” and the recipient of the 2007 IDEA Fitness Instructor of the Year Award, has been working in the fitness and health industry for more than 30 years. He holds a Masters Degree in Health Education and is certified by the American College of Sports Medicine (ACSM) and the American Council on Exercise (ACE). Fred was born in the United States and attended university in Boston, which is also where he began his career, and he has been living in Paris since 1989.

FIBO USA EXHIBITOR FOCUS: AKTIV SOLUTIONS

JUNE 17, 2019

The mission is simple and straightforward: Establish safe, functional and revenue-generating spaces to allow its clients to deliver extraordinary exercise experiences.

It is a laser-like focus on that mission for the past four years that has allowed Aktiv Solutions to amplify dynamic training areas for health clubs and specialty studios alike. Over 25 years of industry experience has shaped the company’s design division, FitnessDesignGroup, and its mission to create safe, functional and revenue-generating spaces.

ONE-ON-ONE WITH HERMAN RUTGERS

JUNE 17, 2019

Since 2014 Herman Rutgers has been the International Ambassador for Reed Exhibitions/FIBO, helping FIBO in a consultancy role to expand globally. He recently organized and moderated the Sixth European Health & Fitness Forum, the opening congress for FIBO in Cologne on April 3, where he also launched his book on Marketing & Sales. Rutgers also assists FIBO China with selecting three international speakers and he will be speaking at the FIBO China Congress in August on international market developments. In addition, he will launch the Chinese version of the EuropeActive book on Marketing & Sales in the health and fitness industry. In addition, he is putting together the American Health & Fitness Forum (AHFF), the pre-launch event for FIBO USA.

LISTEN, THEN GIVE THEM WHAT THEY WANT FROM YOU

JUNE 17, 2019

The boutique fitness center movement gets a lot of things right when it comes to customer service and the explosive growth of the movement in the most recent surveys is proof that members agree. Taking a cue from boutique studios, here are a few ways every fitness center can improve relationships, member retention and referrals.

FIBO USA EXHIBITOR FOCUS: KEISER CORP.

JUNE 3, 2019

Fitness Done Right ‘Because Good Enough Isn’t’ sums up Keiser’s philosophy on the fitness business Industry.

ONE-ON-ONE WITH PETRA ROBINSON

JUNE 3, 2019

Petra Robinson is a 35-year veteran of the fitness industry and she has developed a well-earned reputation of being able to turn concepts into successful brands. Among these success stories are Zumba, AFAA, Piloxing and healthclub.com. She is a frequent contributor to industry publications and a sought-after speaker in fitness industry events.