Fred Hoffman, the author of “Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry,” and the recipient of the 2007 IDEA Fitness Instructor of the Year Award, has been working in the fitness and health industry for more than 30 years. He holds a Masters Degree in Health Education and is certified by the American College of Sports Medicine (ACSM) and the American Council on Exercise (ACE). Fred was born in the United States and attended university in Boston, which is also where he began his career, and he has been living in Paris since 1989.
Two years ago three fitness and marketing executives recognized a glaring gap in the world of global fitness and they set out to fill it with a unique marketing and event concept. The result has been the overwhelming success and adaptation globally of HYROX.
The mission is simple and straightforward: Establish safe, functional and revenue-generating spaces to allow its clients to deliver extraordinary exercise experiences.
It is a laser-like focus on that mission for the past four years that has allowed Aktiv Solutions to amplify dynamic training areas for health clubs and specialty studios alike. Over 25 years of industry experience has shaped the company’s design division, FitnessDesignGroup, and its mission to create safe, functional and revenue-generating spaces.
Since 2014 Herman Rutgers has been the International Ambassador for Reed Exhibitions/FIBO, helping FIBO in a consultancy role to expand globally. He recently organized and moderated the Sixth European Health & Fitness Forum, the opening congress for FIBO in Cologne on April 3, where he also launched his book on Marketing & Sales. Rutgers also assists FIBO China with selecting three international speakers and he will be speaking at the FIBO China Congress in August on international market developments. In addition, he will launch the Chinese version of the EuropeActive book on Marketing & Sales in the health and fitness industry. In addition, he is putting together the American Health & Fitness Forum (AHFF), the pre-launch event for FIBO USA.
The boutique fitness center movement gets a lot of things right when it comes to customer service and the explosive growth of the movement in the most recent surveys is proof that members agree. Taking a cue from boutique studios, here are a few ways every fitness center can improve relationships, member retention and referrals.
Fitness Done Right ‘Because Good Enough Isn’t’ sums up Keiser’s philosophy on the fitness business Industry.
Petra Robinson is a 35-year veteran of the fitness industry and she has developed a well-earned reputation of being able to turn concepts into successful brands. Among these success stories are Zumba, AFAA, Piloxing and healthclub.com. She is a frequent contributor to industry publications and a sought-after speaker in fitness industry events.