• November 4-7, 2020
  • MIAMI BEACH, FLORIDA

FIBO USA EXHIBITOR FOCUS: BOOTY BUILDER

SHAKE IT

The Booty Builder has one simple goal — to help build the perfect set of glutes.

September 16, 2019

There is absolutely no debating that a big, strong booty is all the rage in fitness, health and fashion these days, but the challenge for individuals striving for one has always been how to achieve the exact desired look. The answer, of course, is the Booty Builder.

And, as the name suggests, it’s all about building a better booty.

The Booty Builder concept originated in Norway with the inventor of the Booty Builder, Haakon Larsen, who developed the machine as an easier way to do the hip thrust exercise for himself as well as strong man competitors — among them, champion Savickas Zydrunas.

The difference is in the patented design that assures the most effective way to do the all-important hip thrust exercise, explains president Darren Piggins, who partnered with Larsen in 2016 to expand into the U.S. market out of the company’s offices in Venice, FL. The technical explanation is that the raised foot platform of the Booty Builder machine puts the individual in the ultimate position to target the glutes — without going through the quads.

On the back of the success of the original selectorized version of the Booty Builder the company recently launched the new Booty Builder Platinum plate loaded machine. “It’s been a massive hit,” says Piggins.

The Booty Builder Explained

At its most basic, the Booty Builder is an innovative machine that makes the popular hip-thrusting exercise safer, faster and better. There are three main points of differentiation that have led to its global success in just a few years.

1. Compact Design. Its compact size eliminates the need for gym members to occupy benches, barbells, plates and floor space. The length of the Booty Builder machine is shorter than an Olympic barbell and the width is shorter than a standard training bench. This design makes it possible to place it close to a side wall, or into a tight corner space.

2. Better Workout. Members are doing an optimal range of motion and movement for targeting the gluteus maximus when exercising on the Booty Builder. “The machine is based on the hip thrust, shown in research to provide extreme glute activation, as well as superior activation of the hamstrings and core muscles,” Piggins explains. “The problem with the hip thrust is the hassle of setting up with free weights and benches, losing balance and/or flipping over the bench or barbell.”

The Booty Builder circumvents all of these issues, as it is constructed on a highly stable platform that is easy and safe to use. It can be performed comfortably by just about everyone and its wire (cable) adjustment and bench can be adjusted for individual biomechanics.

3. Faster Workouts. It takes less time training on the Booty Builder than setting up for a barbell hip thrust. As a result, more gym members can train in less time.

 “Others have tried to copy our patented machine, but since they cannot do the raised feet platform they have the feet down low, which makes the quads come into play and makes it feel more like a leg press,” Piggins adds.

Spreading the Word

The reputation of the Booty Builder has spread organically, Piggins says, with social media a major factor, primarily Instagram and LinkedIn.

“We find that the consumer is the biggest advocate by asking their gyms to get the Booty Builder,” he explains. “The gyms that have the Booty Builder have made their members very happy and many gym owners have said that the Booty Builder is the number one machine they have for selling memberships.”

One of them is Ed Bogacki, owner of the Gold’s Gym in Tampa and Largo, FL, who tells FIBO Focus that the Booty Builder has been the best piece of equipment he has invested in over the last 10 years. “All of my members just love it,” he says, “and the Booty Builder has attracted new members to my gyms as well.”

There are also some significant health benefits, Piggins explains, in addition to that strong booty. Since the glutes are the biggest muscle in the body and they anchor the posture, a strong set of glutes will keep this posture correct, keep knees aligned and the back strong.

Doing the hip thrust exercise is also great to keep the hip flexors flexible, which often becomes a problem as individuals age. “Booty Builder has a wide range of users, from ladies wanting strong sexy glutes to body builders to medical facilities and professional sports teams realizing the importance of glute activation for physical function, strength and performance,” he says.

Not to mention that big, strong booty! — to help build the perfect set of glutes.

The Booty Builder Lineup

Booty Builder Platinum: Booty Builder Platinum is the company’s new and innovative plate loaded machine, designed to make hip-thrusting safe, easy and fun, on a minimal footprint. Booty Builder Platinum provides the ultimate glute workout with its patented raised feet design, allowing for a deeper range of movement and constant resistance for better results. The cushioned seatbelt design adds extra comfort so users can load up with a heavy weight. Add the Booty Builder bands for extra resistance and explosive movement required for sports performance. The linear bearing seat rollers make Platinum easy to adjust to suit all sizes.

Booty Builder 7.0: The Booty Builder has a compact design that eliminates the need for gym members to occupy benches, barbells, plates and floor space. The length of the Booty Builder machine is shorter than an Olympic barbell and the width is shorter than a standard training bench. The cushioned seatbelt makes it more comfortable and quicker to set up. The design makes it possible to place it close to a side wall or into a tight corner space.

Booty Builder Bands: Booty Builder has one simple goal — to help build the perfect set of glutes. Using the Booty Builder Bands, even the strongest people will get a good workout. Booty Builder Bands are designed for training at home, on vacation or at the gym. 

There’s a Booty App For That

The Booty Builder app shows many different exercises that can be done on the Booty Builder and the correct way to do them. There are also over 100 videos showing exercises using the Booty Builder bands.