Around the Globe With FIBO

The world’s leading fitness expos Mean business for thousands of industry pros.

December 15, 2019

The FIBO Global Fitness brand is a global powerhouse.

From Europe to Asia, to North America and Africa, the FIBO Global Fitness brand is charting the future of the fitness industry globally. In 2019 the FIBO shows collectively welcomed more than 190,000 visitors over the course of five shows in five months (from April to October), successfully uniting them with 1700-plus exhibiting brands and providing them with a unique opportunity to discover and discuss the most cutting edge advancements in the fitness industry.

Spanning three continents, FIBO Global Fitness undoubtedly represents the fitness and wellness industry on a global scale, creating a high-energy environment for studio operators, trainers and fitness fans to explore and re-connect around the world.

Attendees and exhibitors met at established events, such as FIBO Cologne, and at premiere events, like FIBO USA, which made its debut this year in Miami Beach. “No two shows are the same, but whenever it says FIBO, you’ll of course have plenty of FIBO inside,” says FIBO director Silke Frank. “That means we get suppliers and users in exciting markets to engage in direct talks. Combined with our education program, we win over professionals and consumers at the same time.”

Let’s take a trip around the world with FIBO to learn more about the 2019 events.

FIBO Germany: Kicks off the year of FIBO events

The first FIBO show of 2019, our flagship event, took place in April in Cologne. More than 145,000 visitors from 133 nations visited Cologne. These included more than 84,000 trade visitors traveling from all parts of the world to browse innovations, sound out the market and do “big business” equipping their clubs, facilities and practices. About one in three trade visitors came with concrete intentions to buy and concluded the corresponding purchasing contracts at FIBO.

“This makes FIBO the world’s most important marketplace for the industry,” says Frank, working for organizer Reed Exhibitions. “The efforts aimed at further boosting the business-like feel at FIBO by making it more international, have fully paid off. The list of nations represented in Cologne is impressive.”

FIBO China: Door opener to the Chinese market

Things got started in China in late August. FIBO China (above) has been a fixture on the annual calendar of the Asian and international fitness industry since 2014. Two-thirds of the 27,185 visitors from 61 countries attending the show in Shanghai this year were trade visitors.

Correspondingly, the share of global brands is always large. Participating in 2019, for example, were Life Fitness, Matrix, Precor, SportsArt, Star Trac and Technogym. Altogether, 60 percent of the exhibitors come from outside of China.

The growing Chinese fitness market has consolidated in recent years while becoming more orderly and powerful and product variety is booming in categories such as rehabilitation, essential nutrients, VR technology and smart physical testing. The holistic concept of wellness is getting more and more popular in China.

Heat Mx combines fitness and global business

Up next in late August was Heat Mx Sports and Fitness Fest powered by FIBO in Mexico (below). Here, fitness is a strong exhibition segment embedded in a selection from other sports, including running, boxing and football. The show offered two trade visitor days and a consumer day, plus supporting seminars, such as the Fitness Management Summit for industry professionals.

In total, more than 8500 visitors attended Heat Mx; 1345 of them were trade visitors.

FIBO USA takes root in Miami

Going to the U.S. for its second show, FIBO USA for the first time went to one of the world’s fittest cities — Miami. The event took place in October at the Miami Beach Convention Center, in an ideal environment not far from famous Muscle Beach, countless gyms and local companies invested in a healthy lifestyle.

About half of the 4000 visitors from 34 states and 35 countries represented the B2B segment.

Like FIBO in Germany, FIBO USA covers the entire fitness and health ecosystem, giving trade visitors a 360-degree view of the industry. Contributing to that was the extensive education program with more than 120 workouts, workshops and presentations. The American Health & Fitness Forum kicked off the show.

FIBO Global Fitness Africa

Summit first, then festival: FIBO Global Fitness Africa (above) combined an exclusive industry meeting of top players in South Africa with a fitness festival, which was attended by 6000 fitness fans this year.

Some 80 club owners, managers and trainers took part in the FIBO Global Fitness Africa Summit in Johannesburg in late October. Besides an overview of innovative exercise concepts and equipment, they received business expertise tailored specifically to their home market. Topics included successful customer retention strategies, current market figures and opportunities and risks of digital technology.

Up Next: The launch of FIBO Southeast Asia

Another event is being added to the lineup of global FIBO Shows from August to November 2020 — the first FIBO Southeast Asia is set for September 24–26 and will bring together emerging countries such as Indonesia, Malaysia and Thailand with Singapore.

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