FIBO USA EXHIBITOR FOCUS: MIHA BODYTEC
Miha bodytec is spreading the word about EMS as its high-tech machine is set to change the way clubs do business.
September 3, 2019
Most of the world is already benefitting from the extreme benefits of electronic muscle stimulator (EMS) workouts and miha bodytec thinks it is about time for the United States to get on board with this revolutionary technique as well. A well-timed and well-planned entry into the U.S. market promises to bring these benefits to club owners in 2020.
Founded in 2007 in Germany by CEO Jürgen Decker, its first offices were his kitchen and garage and the first machine was the original miha bodytec I. Since then, with miha bodytec playing a significant role, EMS training has grown dramatically in Europe, Africa, the Middle East and Asia and it is now launching in the U.S. Recent FDA approval marked an important milestone for the company and is allowing it to make impressive strides in this untapped market.
“Over the last 12 years we have established EMS training across Europe, facilitating its growth and expansion to the point where EMS now accounts for almost 12 percent of all German fitness facilities,” Decker points out. “We see a real gap in the U.S. market for EMS, providing individuals with a solution to get fit fast.
“We fully believe in our capacity to establish a new market in the U.S.,” he adds. “Our U.S. team has a goal of turning every one of our commercial customers into a success story for miha bodytec.”
And just what is miha bodytec? Basically, full-body EMS training is a highly effective and time-efficient training method for increasing muscle strength and mass while simultaneously reducing body fat. A training session lasts just 20 minutes and is always conducted with a qualified trainer who monitors the training and its success. Once a week is sufficient for reliably achieving individual goals, with its effectiveness proven in numerous scientific studies.
Training ideally takes place on an agreed date, usually once a week for 20 minutes. This allows EMS training to be regularly scheduled and personally monitored by both sides. Week after week, this provides a significant training stimulus, which guarantees to help clients reach their goal as efficiently as possible.
The miha bodytec difference is in its machine, which, Decker explains, is designed to “go and go and go.” The machine, its parts and technology are designed and produced in Germany and it has grabbed significant market share due to its design, dependability and quality performance day after day after day at the major EMS training facilities outside of the U.S.
Spreading the Word
Because it is a B-to-B company, miha bodytec is focused on driving awareness and trial, with the conviction that the more people it gets to try EMS and miha bodytec, the better. “By word-of-mouth EMS training will spread it out itself,” Decker stresses. “We have aggressive goals for our trial programs.”
There has been a groundswell of interest about EMS training and to facilitate this interest miha bodytec has partnered with the Glucker Kollege, which offers a two-day EMS training course, along with NASM and AAFA CEUs. This then provides trainers, business owners and new potential partners to EMS training the science and the technology to take full advantage of it. This course is designed to teach trainers the fundamentals of EMS training and get them started training clients. miha bodytec has already hosted three courses in its new Chicagoland showroom and distribution center and will host another one during FIBO USA in Miami in October.
The Importance of Training
The professional training is vital because, Decker stresses, the best thing any trainer can do to learn about EMS and miha bodytec is to try it. The company has open houses every week in its showroom, attends important trade shows such as FIBO USA and does demo trainings all over the country.
The investment for one machine plus the additional equipment needed for training costs approximately $20,000, and leasing is also possible. For a limited time, miha bodytec is offering a buyback program for non-FDA approved machines in the U.S., which is a credit against the sales of a new miha bodytec machine.
The core machine and technology are new to the U.S. as FDA-approved devices. And the company’s focus is to support customers who are either going down the route of mobile EMS training, in-studio/gym EMS training or new businesses opening as exclusive EMS boutique studios.
“We have a major focus on customer service, which is why we have a warehouse full of machines and equipment needed for EMS training,” Decker says, adding that miha bodytec plans to begin assembling machines in the U.S. with German-made parts. “We are here 24/7 for whatever our customers need.”
The real payback comes in the efficiency clubs can achieve by utilizing an EMS workout. Because of the efficiency of the workout club owners and trainers are able to charge their hourly personal training rate for a 20-minute workout, thus getting more trainings into each hour.
“The innovative technology will help gain new clients in different target groups and will create a wave of enthusiasm,” Decker promises.
THE FIBO USA EFFORT
miha bodytec will be out in full force at FIBO USA IN October in Miami Beach, looking to spread the word about EMS and its FDA-approved miha bodytec II. Even better, it will be offering free introductory training sessions for anyone who stops by its booth. It will also present and show different types of EMS business models.
“We are very confident in this training methodology and want to expose it to as many people inside the industry as possible,” says CEO Jürgen Decker. “As an exhibitor at FIBO in Germany for years, we have come to know and appreciate the level of guest who attends the FIBO show and look forward to making many more contacts.”
Because trying it is liking it, miha bodytec has made a significant investment in training and reaching out to club owners and trainers. To take advantage of this go to www.be-a-first-mover.us to sign up for a free training session.