FIBOUSA looks to set the direction of the fitness business in 2020 and beyond.

By Robert McFarland

FIBO USA Event Vice President, Reed Exhibitions

October 15, 2019

The waiting is finally over and the time has arrived for FIBO USA, a much-anticipated three days in Miami Beach that will help lead the fitness industry in America into the future. Like a good workout itself that builds upon the last session at the gym, we have spent the past 12 months assuring that our exhibitors, attendees and ambassadors will benefit from the excitement generated by our inaugural event last year in Orlando and multiply it many times over.

We have worked tirelessly to make FIBO USA your event! Your experience during the three days in Miami Beach means everything to us. We are committed to putting you in the center of the fitness industry. 

FIBO USA now fills an important gap in this ever-changing world of health and wellness. FIBO USA is an industry summit, an education program and a fitness festival all wrapped up in one heart-pounding experience. Backed by the long-running success of FIBO Global Fitness in Germany – the world’s leading event for the fitness industry – FIBO USA has arrived to help you enhance your health and fitness performance, both personally and professionally.

Whether you are a club owner, a seasoned instructor, a sought-after club manager or a fitness fanatic, at FIBO USA you’ll find what you need to reach your goals — and then even more to help you exceed those goals on your way to a business and personal life of fitness and wellness. With cutting-edge group fitness classes, future-focused education, electric interactive experiences and an exhibit hall featuring the freshest innovations shaping the marketplace, you’ll be ready to move to the next level.

It all starts this week with the American Health + Fitness Forum. Building on the experience and success of the European Health + Fitness Forum in Cologne, the 2019 American Health + Fitness Forum assembles an inspirational faculty of global leaders who are pioneering marketing, sales and operational strategies that genuinely engage customers across our ever-evolving connected world. We have profiled many of them in past issues of FIBO Focus and invite you to read about them by going to to read our past issues leading up to the event.

There are innovations and new ideas at every turn at FIBO USA. One of them is what we call FIBO FitPass, a little something extra for our attendees that unlocks access to more than 120 workouts, workshops and presentations throughout the days of FIBO USA. The combinations are endless and they include the latest workouts from the leading companies in group fitness and more, plus workshops and presentations that will propel your personal and professional wellness. Even better, many of which are accredited by ACE, AFAA, NASM and NSCA.

Enjoy your week of fitness and we look forward to creating lasting memories and relationships as we define the future of fit together.