FIBO USA Exhibitor Focus: POUND
POUND offers a human connection for people looking for a workout that rocks.
July 15, 2019
Convinced that one of the best ways to get a solid, exciting and effective workout is to get lost in the music, rock out and let loose, POUND wants health clubs and their customers to march to the beat of their own drum along the way.
Turning workouts into fitness concerts and music into movement is what POUND® is all about. The workout uses Ripstix® – lightly weighted exercise drumsticks – to transform drumming into a sweat-dripping, full-body workout. Participants do indeed get lost in the music as they combine cardio, conditioning and strength training with Pilates-inspired movements.
What started as two stix and an idea in Los Angeles is now a global fitness family of more than 20,000 POUND Pros in every corner of the world. These Pros are leading more than 400,000 participants per week in 94 countries — and counting.
“As the world becomes increasingly hectic, we’ve noticed people around the globe are searching for workouts that do more than just help them stay in shape,” explains POUND founder and CEO Kirsten Potenza. “They’re searching for exercises that inspire, motivate and ignite a fire within them — workouts that spark a sense of community, help them release the stress from their day and double as a sort of therapy session.“
“Music-driven workouts are a really big trend right now, as music stimulates a cognitive and emotional response in the body that can positively affect mood and even improve healing,” she adds.
To successfully integrate group fitness classes into a schedule, clubs have to offer addictive class experiences, make sure there is consistency from class to class and build a powerful community around the program. That’s where POUND® comes in, as it brings excitement to every venue partner because it’s a visually appealing format and an extremely effective workout — and it appeals to all ages and stages.
“Our culture is based on community and we believe human connection should always be at the forefront of everything that we do,” Potenza says. “So everyone who adopts the program can look forward to over 25,000 instructors and venue partners to connect with.”
The POUND DIfference
As a brand, POUND® aims to inspire, motivate and change both minds and bodies through alternative fitness. The concept turns workouts into jam sessions and gives people an outlet to channel their inner rock star. But how does it work? Potenza explains.
“Participants will release feel-good endorphins and improve brain-body connection through audio-physio reinforcement with their Ripstix® in each class, while the continuous arm pumping demands core engagement, improves proprioception and enhances balance. Communal drumming has also been proven to increase group happiness — so this workout truly fuses the mind, the body and the inner rock star.”
In simplest terms, POUND® is described as a ”rockout workout” where, instead of listening to music, participants become the music in an exhilarating full-body workout. Using Ripstix®, POUND® transforms drumming into an effective way of working out — instead of counting reps or keeping track of the clock, POUND strategically distracts individuals from the high intensity and duration of their workout and shifts focus to rhythm and volume. This strategic distraction is responsible for the “addictiveness” of POUND®.
Designed for all fitness levels, POUND® provides an atmosphere for letting loose, getting energized, toning up and rocking out. The workout is easily modifiable and the alternative vibe and welcoming philosophy appeals to men and women of all ages and abilities.
The Health Club Benefit
Health clubs are always searching for ways to keep their members engaged. Members are always looking for different ways to work out that keep them motivated. POUND® provides both.
“This is a program for all ages and stages that meets members where they are,” Potenza says. “With an addictive nature and a community-driven culture that stands out from the crowd, this workout is driven by the cathartic release of group drumming and has been known to increase member retention and attract new group fitness lovers to venues across the globe. POUND® will build and strengthen your club’s community.”
One unique factor of the POUND® program is that it has no ongoing annual, renewal or licensing fees and it allows clubs to launch quickly and easily with low overhead. POUND® HQ is available to customize each partner’s experience and answer any questions along the way and all new venues gain free access to an online Business Center with downloadable marketing and promotional materials that include videos, posters and banners, as well as tips on launching and growing POUND® classes.
When a partner is ready to elevate the rock stars on staff and send them through POUND Pro training, private sessions are available and there are always continuing education opportunities along the way.
All instructors also have access to The Label, its online instructor network, a curated resource with new choreography released each month, an archive of existing tracks and teaching techniques, a print center, marketing and business materials, industry discounts through PRO Perks, and a learning center with education content such as vlogs. There is also a youth-oriented program called Generation POUND® for the little rockers, which any POUND Pro can become certified to teach.
The FIBO USA Effort
POUND® has been involved with FIBO in Germany for a number of years and plans to make a big splash at FIBO USA this October after taking part in the debut of FIBO USA last year.
“We can’t wait to see the organic growth and exciting impact it will have in 2019,” says Potenza. “We plan to utilize the show to make connections with the community, help people experience the format and make noise in the USA.”
FIBO USA is important for the industry because, Potenza feels, there are more people in the game than ever and group fitness is one of the reasons for any growth.
“We’re seeing a lot of exciting formats pop up, some fading away quicker than others, and also a big trend with online workouts that include downloadable and live streaming apps,” she says.
“Even though we’re in the technology age, we’re seeing firsthand in our interactions with students worldwide that people want to connect, that they want to turn their phones off and enjoy an hour with other humans,” Potenza adds. “For many, a daily fitness class might be the only time they are truly tuned in to themselves and not worrying about checking their phone or email. We think this is so important and we feel that it’s our duty now more than ever to try to keep human connection alive.”
POUND® will be featuring live demos during FIBO USA and there will be limited time discounts available for its one-day, eight-hour instructor training courses. There will also be an opportunity for attendees to meet and greet members of POUND® HQ and the POUND ICON team. Of course, there will be a ton of POUND® merchandise available for purchase.
This all leads into what Potenza is promising to be an exciting and surprising 2020, but that’s all she is saying about future plans for now.
“We can’t give away the surprise, but we have a lot up our sleeve in 2020,” she promises. “So get excited about new ways for POUND Pros to connect with each other, continuous quality improvement on absolutely everything we offer and continued growth of the program.”
Just What Are Ripstix?
POUND® incorporates the lightly weighted exercise drumsticks called Ripstix® and choreography is based on a series of four positions with endless techniques, cadences and advanced variations. Twice the weight of a standard drumstick (a quarter-pound each) and slightly shorter in length, Ripstix® are designed to maximize a workout and get participants ripped by altering the physics of their arm movement to burn more calories, throwing the body off balance and creating contraction in the core and stabilization system.
Ripstix® allow participants to experience audio-muscular connection, meaning they can hear what their muscles are doing, similar to what they might find in a boxing class when they hit the bag hard. (But louder, and more powerful!)