• OCTOBER 17-19, 2019

American Health + Fitness Forum

Marketing + Sales in the Future of Fitness
Miami Beach Convention Center
October 16-17, 2019


In today’s exceedingly competitive landscape, it is crucial for owners and operators in the health + fitness sector to actively seek and seize innovation, trends and opportunities in the market today and the years to come.

Following on the success of the European Health + Fitness Forum in Cologne, the 2019 American Health + Fitness Forum will assemble an inspirational faculty of global leaders who are pioneering marketing, sales, and operational strategies that genuinely engage customers across the ever-evolving connected world.

Join us October 16 + 17 to network with and learn actionable tactics from the individuals who are raising the bar across the globe. Following the forum, you will have plenty of time to explore the FIBO USA exhibit hall and experiential activations.



Included in your $295 All-Access Pass, plus:

  •  3-Day Exhibit + Event Hall Pass and FIBO FitPass
  • Lunch and refreshments
  • Take-home copy of “Marketing & Sales in the Fitness Sector,” compliments of Technogym


Jon Canarick

Managing Director,
Northcastle Partners

Diogo Corona (Brazil)

Chief Operating Officer, Smart Fit
Latin America’s leading fitness chain

David Long (USA)

Co-Founder + CEO, Orangetheory Fitness


Yvan Miklin (USA)

President + CEO, Aquila
Developer and manager of comprehensive fitness and well-being programs

Phillip Mills (New Zealand)

Founder + Managing Director, Les Mills International + Les Mills Fitness Clubs

Marianne Orderud (Norway)

Marketing Director, SATS
Leading fitness operator in Scandanavia

Marjolijn Meijer (Netherlands)

Founder, TrainMore

Todd Magazine (USA)

CEO, Blink Fitness, sister company to
Equinox + Soul Cycle

Herman Rutgers (Europe)

International Fitness Expert

Wednesday, October 16

Note: Programming topics, times, and presenters are subject to change.

9:00 AM – 9:30 AM



9:30 AM – 9:35 AM


Herman Rutgers, Moderator


9:35 AM – 9:45 AM

Opening with WIFA (Women in Fitness Association)

Emma Barry + Lindsey Rainwater, WIFA


9:45 AM – 10:30 AM

Landscape of the Global Fitness Sector

Herman Rutgers, Global Executive + FIBO Ambassador + Jon Canarick, Northcastle Partners


10:30 AM – 11:10 AM

A Multibrand Success Story in the USA

Todd Magazine, Blink Fitness


11:10 AM – 11:50 AM

A Success Story and Lessons Learned from Latin America

Diogo Corona, Bioritmo/SmartFit


11:50 – 12:05



12:05 – 12:40

Increase Reach + Revenue with Health + Well-being Engagement

Yvan Miklin, Aquila


12:40 PM – 1:15 PM


David Long, Orangetheory Fitness


1:15 PM – 2:00 PM



2:00 PM – 2:40 PM

Marketing + Sales in Fitness 3.0

Marianne Orderud, SATS Scandanavia


2:40 PM – 3:10 PM

TrainMore: A Unique Concept from Europe

Marjolijn Meijer, TrainMore


3:10 PM – 3:30 PM



3:30 PM – 4:10 PM

How Digital Can Help Enhance the Customer Journey

Kelly Card, FIT-C


4:10 PM – 4:50 PM

Marketing + Sales in Personal Training

Tim Keightley, Keightley Enterprises Inc.


4:50 PM – 5:15 PM

U.S. Book Launch: Marketing + Sales in the Fitness Sector


5:15 PM – 5:30 PM

Closing Comments

Herman Rutgers, Moderator


5:30 PM – 7:00 PM



Thursday, October 17

9:30 AM – 10:30 AM

On the Future of Our Industry

Phillip Mills, Les Mills


10:00 AM – 6:00 PM



About the AHFF

In order to maintain the tremendous growth the health + fitness industry has seen over the last decade, all stakeholders must be prepared to open new markets and further develop existing ones. Providing a platform on which the industry can achieve its goals, FIBO—the world’s largest health + fitness tradeshow—has arrived in the USA.

Opening the 2019 event is the American Health + Fitness Forum (AHFF), taking place October 16-17. Following on the success of the FIBO European Health + Fitness Forum (EHFF), FIBO Global Fitness Africa Summit, and FIBO CHINA Health + Fitness Development Conference, this high-caliber congress invites leaders across the health + fitness sector to learn from and interact with global thinkers and innovators on both the supplier and operator sides.